The Sixth Sense
noun: a power of perception : a keen intuitive power : multifamily insights
Navigating the multifamily industry takes smart strategy, streamlined operations, and the right tech. We are passionate about understanding the trends shaping multifamily, sharing actionable insights, and exploring ways to elevate business performance. Our expertise (and intuition) will help you stay ahead.
Why More Multifamily Operators Are Hiring Fractional CMOs + CXOs
In a market defined by complexity, more multifamily operators are hitting the same wall: They need sharper strategy. They need leadership that can align marketing, operations, and technology. But they don’t need (or want) another six-figure executive on payroll. Enter the fractional CMO/CXO.
If You Want Modern Results, You Can’t Keep Leading with Outdated Thinking
You can modernize the tech stack. You can invest in new tools. But if the mindset, workflows, and decision-making stay the same? The outcomes won’t change.
The Missing Stakeholder in PropTech Adoption: Why Regional Managers Hold the Key
When PropTech adoption stalls, it’s tempting to blame budget constraints, integration issues, or even skeptical onsite teams. There’s another, less obvious reason adoption fails. One that’s hiding in plain sight: the regional manager.
Why “No Fires” Is the Most Overlooked Metric in Multifamily Tech Adoption
Ask a PropTech startup what metric matters most, and you’ll likely hear about ROI, occupancy lift, or renewal rates. Ask a multifamily operator what metric actually keeps them up at night, and you’ll hear, “No fires.”
The Missing Role in Tech Adoption + Why Rollouts Stall Without It
The vetting process is complete. The platform is selected. The contract is signed. This is where most teams assume the hard part is over. In reality, the hardest part is just beginning.
Why Operators Are Hesitant to Adopt New Tech — and How to Change That
Multifamily operators don’t buy promises — they buy proof. This isn’t resistance to innovation, but a learned response to years of underwhelming rollouts, incomplete integrations, and solutions that failed to deliver on expectations.
Let’s stay connected.
Connect with Six Dots
Growing a business can come with challenges — but you don’t have to navigate them alone. We’d love to learn more about your goals and explore how we can help. Reach out for a no-pressure discovery call, and let’s start the conversation.